С»Æ贫ý

Brand voice

It’s not just what you say, but how you say it

Above all else, С»Æ贫ý is a school. So regardless of the audience, we must strive to center the students we serve. Their stories should be told in their own words, whenever possible. As writers, we work to frame their narratives and experiences. Our vocabulary, flow and tone should carry the pride we have in providing opportunities to the community while remaining appropriate to our audience:

 

Despite the difference in our approach to each and every group, the similarity is in our inclusivity and honesty. We are playful when appropriate, challenging when necessary, serious about things that matter – and we do our best to communicate in plain language while retaining our brand’s personality.

Our voice is:		Our voice is not:
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