С��è��ý

Secondary logos guidelines

Although С��è��ý offers a variety of programs and opportunities, we operate as one college that uses the С��è��ý primary logo for all of our branding. The strongest impression is made by the consistent use and implementation of a singular logo.

С��è��ý secondary logo policy

In certain circumstances, secondary logos are required and/or useful. Secondary logos are available for student-facing pathways, academic programs, departments or location-specific sub-brands provided by the Marketing Department. Secondary logos are primarily used for internal spirit building, department differentiation, and community relations (such as college events). They can be used on brochures, posters, postcards, presentations and more.

Changes, alterations, and modifications to С��è��ý’s secondary logo are not permitted. These standards apply to all visual representations of the С��è��ý’s secondary logo, including print and digital communications, websites, and specialty items.

To ensure compliance with С��è��ý’s brand architecture, the creation of a secondary logo must be approved and provided by the Marketing Department.

Secondary logo categories

Secondary logos contain only one form of content in addition to the С��è��ý primary logo. This content can be a С��è��ý pathway, academic program, department or location name. Secondary logos containing tertiary content (for example, a location added to a resource center) do not qualify.

• far fa check circle Qualifies: Queer Resource Center
• far fa times circle Does Not Qualify: Sylvania Queer Resource Center

Secondary logo options:

• С��è��ý Logo  |  Pathway Name
• С��è��ý Logo  |  Academic Program Name
• С��è��ý Logo  |  Location Name
• С��è��ý Logo  |  Department Name

 

Who qualifies for a С��è��ý secondary logo?

 

1. Academic Pathways that are public facing

   С��è��ý has six student-facing academic pathways that qualify for secondary logos. Internal pathways set up for departmental structure or sub-pathways do not qualify for a secondary logo. Example:

   • far fa check circle Qualifies: Construction, Manufacturing Technology & Transportation
   • far fa times circle Does Not Qualify: Advanced and Applied Technology

    

2. Academic Programs listed on the

   Associate and transfer degree programs listed on the academic program page qualify for a secondary logo. Certificates or sub-programs do not qualify for a secondary logo. Example:

   • far fa check circle Qualifies: Welding
   • far fa times circle Does Not Qualify: Maritime Welding
   • far fa times circle Does Not Qualify: Maritime Pipe Fitting
   • far fa times circle Does Not Qualify: Metal Fabrication

    

3. Locations

   Specific С��è��ý locations, like student-facing campuses and centers that are accessible to the general public, qualify for secondary logos. Location-specific resources or support services do not qualify for a secondary logo. Example:

   • far fa check circle Qualifies: Sylvania Campus
   • far fa check circle Qualifies: Newberg Center
   • far fa times circle Does Not Qualify: Coffee Creek Correctional Facility (Not public facing)

    

4. Departments

   A) STUDENT-FACING RESOURCES
   Student-facing divisions and departments that provide resources or support qualify for secondary logos. These are higher level departments across the college with an executive dean or director. Sub-departments within an office should use their department’s secondary logo. If a department is student-facing and run by a manager, they may qualify for a secondary logo. Individual student-led clubs or organizations do not qualify. Example:

   • far fa check circle Qualifies: Marketing & Communications
   • far fa times circle Does Not Qualify: Multimedia and Content Strategy

    

   • far fa check circle Qualifies: Women’s Resource Center
   • far fa times circle Does Not Qualify: Cascade Women’s Resource Center

    

   • far fa check circle Qualifies: Financial Aid
   • far fa times circle Does Not Qualify: Chess Club

   
   B) OPERATIONAL ENTITIES
   Non-student-facing divisions and departments across the college with an executive dean or director qualify for secondary logos. The Marketing Department follows the college’s Organizational Guide to determine which departments qualify. If a department is student-facing and is run by a manager, they may qualify for a secondary logo. Example:

   • far fa check circle Qualifies: Finance & Business Services
   • far fa check circle Qualifies: General Accounting
   • far fa times circle Does Not Qualify: Accounts Payable

    

   • far fa check circle Qualifies: Office of Planning and Construction
   • far fa times circle Does Not Qualify: Bond Finance

    

   • far fa check circle Qualifies: Facilities Management
   • far fa times circle Does Not Qualify: Central Distribution Services

Are secondary logos covered by trademark?

The С��è��ý primary logo is the official mark of С��è��ý. С��è��ý has registered the primary logo with the United States Patent and Trademark Office and the appropriate registered trademark symbol (®) should always be used. That said, the college’s secondary logos do not qualify for registered trademark and the symbol (®) should never be used. Learn more about С��è��ý’s trademarked logo.

Download a copy of a secondary logo

fas fa exclamation circle Your MyС��è��ý login is required to access all official, brand-approved С��è��ý secondary logos.

To gain access to a secondary logo click on one of the links below. You will be taken to a “view only” Google drive folder. Navigate to the folder’s name and click on the dropdown menu (small triangle to the right). Choose “Download” and the secondary logo files will be zipped and downloaded to your computer. Secondary logos can be used on brochures, posters, postcards, presentations and more.

What’s included?

Each folder contains the following items:

• Two logo options: primary and monogram
• Four color options: С��è��ý turquoise, С��è��ý navy, black and white
• Two file types: PNG and EPS

Academic Pathways and Programs

Locations

Divisions and Departments