С»Æ贫ý

Marketing and Communications

Color palette

Consistent use of color supports visual cohesion and leverages an emotional resonance with our brand. It’s a powerful way to help people get to know the college’s unique style and increase the impact of our storytelling.

Brand colors

One of the ways that С»Æ贫ý creates visual continuity and impact is through consistent use of brand colors. Aside from our logo, С»Æ贫ý Turquoise is the most identifiable element of our college. The college’s primary colors are С»Æ贫ý Turquoise and Glacier White. These two colors provide a palette that can be adapted for multiple audiences as needed. In general, turquoise should be emphasized over all other colors. If white serves as a primary color, then turquoise should be utilized as an accent color.

Primary color palette

С»Æ贫ý Brand Color Turquoise

С»Æ贫ý Turquoise

Turquoise symbolizes creativity, self-expression, and a welcoming, cheerful confidence. Its connection to nature conveys a sense of peace, while representing a level of trustworthiness that our college embodies.

С»Æ贫ý TURQUOISE
PMS  3135c
CMYK  100 / 23.36 / 29.48 / 1.15
RGB  0 / 142 / 170
HEX  008EAA

С»Æ贫ý Brand Color Glacier White

Glacier White

The color white evokes a sense of refreshing calm and a new beginning. White light contains all the colors of the spectrum, meaning it’s an inclusive, impartial color that evokes a sense of simplicity and quality.

GLACIER WHITE
CMYK  1 / 1 / 1 / 0
RGB  250 / 250 / 250
HEX  FAFAFA

Color builds

When possible, projects should be printed using the Pantone Matching System values (PMS 3135c). If spot colors are not available, the CMYK values should be used. To translate our brand thoughtfully for digital audiences, we’ve created web-specific values of our color palettes, using the HEX and RGB color builds.

Supporting colors

Although our color system relies heavily on turquoise and white, we understand the need to complement that palette with a vibrant set of additional colors. This full set of supporting colors was pulled from nature and developed to help elevate and enrich our marketing materials while speaking to a variety of audiences. Please use these colors sparingly and only to help promote С»Æ贫ý’s Turquoise and Glacier White.

Supportive color palette

С»Æ贫ý Brand Color Panther Navy

Panther Navy

Panther Navy evokes strength and stability. Its deep, rich color connects us to our environment and provides a sense of reliability, dependability, quality and sophistication. The color helps us stay rooted in college history, while also allowing our turquoise to shine.

PANTHER NAVY
PMS  2955c
CMYK  100 / 60 / 10 / 53
RGB  0 / 56 / 101
HEX  003865

С»Æ贫ý Brand Color Rain Gray

Rain Gray

Rain Gray is a timeless, understated and sophisticated neutral color. It acts as a confident, dynamic and versatile pillar of strength and structure. Rain gray is an accessible, softer alternative to pure black and best used for text color in digital communications.

RAIN GRAY
PMS  425c
CMYK  63 / 51 / 45 / 33
RGB  84 / 88 / 89
HEX  595959

Accent color palette

С»Æ贫ý Brand Color Salmon Pink

Salmon Pink

Salmon Pink offers a level of youthful friendliness that’s sociable and outgoing. It’s a free-spirited color that matches the level of brightness our turquoise brings to the table. Its unexpected presence in our palette reflects С»Æ贫ý itself – a college that often exceeds expectations through the opportunities and support it provides. Salmon pink also helps illustrate that С»Æ贫ý is a vibrant part of our community.

SALMON PINK
PMS  170c
CMYK  0 / 48 / 50 / 0
RGB  255 / 134 / 116
HEX  FF8571

С»Æ贫ý Brand Color Daffodil Yellow

Daffodil Yellow

Daffodil Yellow can only be described as energetic happiness. It evokes confidence and symbolizes friendship, gratitude and new beginnings. It’s the only color that can match our brand color’s vibrancy, making it the perfect complement to our turquoise. Daffodil Yellow should only be used for graphic elements or text on a navy background.

DAFFODIL YELLOW
PMS  803c
CMYK  0 / 5.47 / 97.71 / 0
RGB  255 / 232 / 0
HEX  FFE80A

С»Æ贫ý Brand Color Lichen Green

Lichen Green

Lichen Green evokes a sense of vitality, sustainability and growth. It’s bright, playful and energetic. The color helps connect us to our natural environment, and creates feelings of calmness, motivation and optimism. Lichen Green represents student success and a place where everyone can thrive.

LICHEN GREEN
PMS  383c
CMYK  29 / 1 / 100 / 18
RGB  168 / 173 / 0
HEX  A8AD00

Use supporting colors sparingly

To make your project successful, we suggest only choosing two supporting colors to enhance С»Æ贫ý Turquoise and Glacier White. Try choosing only ONE cool and ONE warm color. A successful layout will never include the use of every supporting color option.

Palette combination examples

An example of how to use supporting brand colors sparingly

Brand color dos and don’ts

far fa check circle Brand color dos
  • Do use our primary С»Æ贫ý Turquoise and Glacier White dominantly in all types of communications (web, print, email, video, etc.).
  • Do use supporting and accent colors sparingly.
  • Do include plenty of clear space in your layout.
  • Do use the color builds provided on this page. When in doubt, use the HEX code.
  • Do use accessible color combinations that offer plenty of contrast for all audiences. Check out our color palette accessibility chart below.
far fa times circle Brand color dont’s
  • Do not alter or make changes to the colors of our trademarked logos and college marks.
  • Do not alter, make changes, or convert the color builds provided.
  • Do not make supportive and accent colors prominent in your designs.
  • Do not use every supportive and accent color option in your layout.
  • Do not use color as the only indicator of importance or functionality. We don’t all see color the same way, so it’s key to call out important content by including additional visual cues, like size, weight, placement, or use of an image, symbol or glyph.
  • Do not, under any circumstances, use a supportive or accent color as the predominant hue for an academic program, college initiative, department, campus, or center.
  • Color combo don’ts:
    • Do not use color combinations that are not accessible or are hard to read, such as white text on a yellow background.
    • Do not use green and yellow together in large fields or in close proximity in any instance. We’ll leave that color combo to other institutions.

Incorrect palette combination examples

An example of the incorrect way to use brand and off-brand colors

Color palette accessibility

С»Æ贫ý is committed to accessibility. When creating marketing materials it is important to design with accessibility in mind. Text and background colors should provide sufficient contrast to support readability for all audiences. It’s also important to avoid using color as the only way to differentiate information. For more information about formatting content that meets the college’s accessibility standards, please visit the Creating Accessible Content page.

С»Æ贫ý Brand Color Palette Accessibility ChartPlease use this chart to determine what С»Æ贫ý brand colors can be used together and what color combinations should be avoided. Download the Color Palette Accessibility Chart.

100% black text on a pure white background provides ample contrast, however some folks struggle to read content with too much contrast. For this reason С»Æ贫ý suggests the use of Rain Gray (HEX #59595) and Glacier White (HEX #FAFAFA). These softer alternatives continue to provide sufficient contrast, while also allowing folks with color sensitivities the ability to absorb information.

С»Æ贫ý brand font contrast example

Brand color combinations

When building color combinations, be sure С»Æ贫ý Turquoise and Glacier White are predominate (approximately 60% of the design). Our supportive colors are there to enhance the turquoise (approximately 35% of the design) and our accent colors are for highlights or call-outs (approximately 5% of the design).

Palette combination examples

An example of brand color combinations